Location based mobile analytics – ESRI takes the call

These days we are much hearing these buzz words Analytics & Big Data. So it would be relevant for us to explore a little on these and the relevance for us. In this post I will like to look at Analytics, especially Location Based Mobile Analytics.

Mobile Apps have literally flooded the market. From the app provider perspective reaching a potential customer is important; more important is the need to understand the customer behavior and either enhance the app or provide custom user experience (Ex: through customized offers). In these scenarios, understanding how and where the user is using the app, becomes of utmost importance to the app provider.

What is Location based Analytics?

Analytics to date has been limited to what happens in an app, or on a website. Location based Analytics enables apps and businesses to understand where people were in the physical world, and to compare that against multiple attributes including markets, time, and events.

What actually happens in a Location Based Mobile Analytics scenario is neatly explained by Placed. Through this, one can measure, aggregate, and analyze the paths and places people visit in the physical world. This enables businesses and apps to understand the places their audience visits.

Image Credits & Copyright Placed.com

This way, the Location-based analytics and the aided targeting Solutions provide the marketing components that can help you realize mobile’s true potential as the anywhere/anyplace extension of your brand-customer relationships.

If you want to understand how this works, you can jump in to this page http://www.placed.com/how_it_works

What’s the Offering from the Geospatial World?

I felt that the Geospatial world was disconnected from this buzz until ESRI acquired Geoloqi.

This is really an interesting acquisition, because of the following reasons:

• This helps the geospatial community relying on ESRI technologies to build a strong location based analytics through Geoloqi API
•  ESRI now gets a share of the credit if anyone app provider to uses Geoloqi API, especially the geocoding functionality which is powered by ESRI.
• Additionally, they can use ESRI base maps in the apps.

Geotriggers notify the user as per his interest, various alerts. Ex: A public alert stating the closure of a bridge. Image Credits & Copyright ESRI-Geoloqi